The Indian outsourcing scenario has been riddled with uncertainty and at times has shown signs of regression in the wake of slow economic growth. However, at every instance when the industry was written off by analysts, it has managed to rebound with tenacity. This is in part due to the exclusive Indian BPO culture that has the capability of adjusting to new situations by constantly evolving and reinventing itself.
As another financial year has commenced, hopes are up and the industry is all geared to take on the challenges bound to come up at every corner of its way to success. Figures released by Nasscom reveal a rising trend of growth for the BPO sector in India for the financial year 2014. The growth is expected to be two percentage points greater than in 2013.
As concerns grow about the USA trying to make more jobs available to its people, BPOs in India have to deal with the long-term consequences of more legislation that may follow in addition to those that are already in place. By renovating strategies and moving onto new platforms, the BPO industry has managed to stand the test of time.
New avenues for sustaining growth
Companies that integrate application of the latest tools with its services are likely to emerge successful in the coming years. Enterprises should be able to transition to platforms that streamline the whole business process. Stimuli for growth will be provided by cloud computing and related technologies. SMAC (Social Media, Mobility, Analytics and Cloud) technologies will enable virtualization and digitization of critical data, which will pave the way to efficient management and speedy delivery of services.
Bring your own device (BYOD) is another concept being applied in the industry. This enables employees to work using their own devices. This adds a personal connection to work. Employees are likely to work even when they are on the move in the case of such a situation. Solutions based on PaaS, SaaS, and IaaS models aid in focus-driven approaches that enable the mobilization of data, thereby transforming the way work is delivered to customers.
The Indian BPO culture enables a constant overhaul of the system in place and rejuvenates the outsourcing industry by providing it with the much needed innovation that helps it stay its course. In all the twists and turns that the sector had to go through, it has been a constant companion preparing the industry for the unknown road that lies ahead.