October 21, 2011: Outsourcing is one of the rapidly expanding business models across the globe today. Outsourcing has revolutionized the manner in which business operates, be it manufacturing outsourcing or sales and marketing outsourcing. Organizations are trying to maximize their revenue while reducing their cost. This can be achieved by making the brand visible in the internet as well as on other platform as well. The advantage of outsourcing marketing requirements is that the organization will have access to different tools which will help in maximizing revenue from websites. It will also help in hosting advertisements in related websites.
The challenge is with identifying a suitable sales and marketing outsourcing company. Once it is identified it will help in making the business as attractive as possible and this will ensure that more clients will come with time. Such outsourcing companies will help the business in expanding their market reach which will help in improving sales. It not only improves sales but will also add value to the promotional activities on the internet. In addition to improving promotional activities on the internet and brand awareness, this will help the business in magnifying the popularity of the brand.
Products can be listed in well known sales websites such as EBay or Amazon which will make customers aware of the products and their existence in the market. This is important as this will expand the reach of the products and services which will in turn increase the revenue of the company.
In order to improve the brand awareness of the product and services, the organization should have a distinct marketing and promotional strategy so that different channels can be utilized effectively to improve brand awareness and there by revenue. The organization should give preference to experienced third party service providers who are consistent in providing service.
Benefits from Sales and marketing outsourcing
1) It reduces direct cost
The sales and marketing outsourcing firms enjoys economies of scales which help them to offer services at a lower price than the cost when it is performed in-house.
2) It reduces indirect cost
Indirect cost such as those incurred in recruiting, and training employees for sales and marketing support can be reduced by outsourcing sales and marketing to a third party provider.
3) It reduces opportunity cost
Outsourcing reduces the opportunity cost of loosing a prospective customer, because it helps the business in expanding the reach and improving brand awareness of the product and services.
4) It increases the speed to the market
An important factor for success of a product or service is the time to the market. Outsourcing sales and marketing will help in utilizing the expertise of the service provider so that the time to the market is reduced.
Various areas in Outsourcing includes pay per click management, pay per thousand management, product or service management, generation of leads, traffic generation , SEO etc.
Outsourcing sales and marketing is a better option for those companies with difficulty in setting up in-house sales and marketing team.