What is Enterprise Content Management?

Enterprise Content Management (ECM) as a concept emerged in early 2000s which is still being employed in many business firms. Enterprise Content Management (ECM) is the process of capturing, managing, storing, preserving, and delivering content and documents allied to organizational processes using developed strategies, methods and tools. These tools and strategies allow the managing an organization’s unstructured information, irrespective of its location.

For effective management of content across enterprises Gartner has recently released a Magic Quadrant for Enterprise Content Management (ECM). This research tool developed by Gartner is equipped with unique capabilities for organizations to attain improved compliance, collaboration, cost effectiveness, and business continuity.

Gartner’s ECM Magic Quadrant

Today firms are looking for new vendors to resolve the issues of social content management, process-centric management and integration. The success of a vendor lies in their capability for solving such problems. Anyway this year ‘Gartner Magic Quadrant for Enterprise Content Management (ECM), Q4’ was successfully promoted by a group of assigned vendors. Some of the identified vendors in the present scenario are IBM, Microsoft, EMC, Hyland, OpenText and Oracle.

Gartner’s ECM Magic Quadrant Components

The innovative ECM from Gartner, Magic Quadrant made a successful hit in information management sector by providing the following tools that are weighted as follows:

  • Document management—15%
  • WCM—7%
  • Workflow/BPM—22%
  • Extended components–10%
  • Image-procession applications—18%
  • Records management—13%
  • Social content— 15%

The ECM components under Gartner’s ECM software toolset, helps organizations to achieve strategic enterprise content management by empowering control over their content and in better management of business applications.

Functions of Gartner’s ECM Magic Quadrant

By incorporating a set of well defined components and applications, Magic Quadrant can carry out the following functionalities in an outstanding fashion.

Document Management

By document management business documents are offered with the following services.

  • Check-in/checkout control services
  • Version control services
  • Security services
  • Library services

Compound document support and content replication are other functionalities offered by document management.

Web content management (WCM)

This is all about controlling the content of a website, by providing the following functions.

Content Creation

  • Templating
  • Workflow
  • Change management

Content deployment (on demand and as prepackaged)

Image-processing Applications

Through image-processing applications, ECM helps in capturing, transforming and managing images of paper documents. This component mainly offers document capturing capacity and ability to store images of scanned documents.

Workflow/Business Process Management (BPM):

The main functions of BPM are

  • Supporting business processes
  • Assigning tasks
  • Routing content
  • Enforcing audit trails

Records Management:

Here long-term retention of content is accomplished through automation, new policies, and by ensuring legal, regulatory and industry compliance. Prime requirement in records management is the maintenance of critical business documents. Higher ratings are given to those products that offer Department of Defense (DoD) Directive 5015.2-STD, the Victorian Electronic Records Strategy (VERS), Model Requirements for the Management of Electronic Records (MoReq2), etc.

Social content

Main functions of Social content are

  • Document sharing
  • Collaboration
  • Knowledge management
  • Supporting project teams

Other than blogs, wikis and support for other online interactions, video clippings had made social content the fastest growing category of content in the enterprise.




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