Top 10 emerging product start-ups in India – Part 1

India’s technology landscape is geared up for the next spurt of growth with the emergence of a number of product-based companies. In the Product Conclave 2012 organized by NASSCOM on November 6 and 7 in Bangalore, the organization announced the Emerge 10 in 2012. Emerge 10 is the recognition of top 10 emerging product start-ups in India driving innovation.  A lengthy and tedious selection process decides these top ten companies.

Top 10 startups. Image source

Part 1 brings you five of the top 10 emerging product start-ups in India.

  1. mCarbon
    The esteemed NASSCOM EMERGE 10 Award was given to mCarbon, a Value Added Service (VAS) provider for mobile networks. Started by Rajesh Razdan and Brij Mohan Mahendru in 2008, the company delivers services and offerings to mobile network providers like Docomo, Airtel and Vodafone , to help them create as well as deliver smart  and customer-friendly services which include ‘manage your call’ and ‘do not disturb’. The company’s innovation drive certainly makes it deserving to top the list of Emerge 10 in 2012.

  2. B2R (Business To Rural)
    B2R (Business To Rural), a rural BPO founded by Venki Iyer and Dhiraj Dolwani, delivers knowledge-based services for business support, with main focus on data crunching. Based in Uttarakhand, the company, which had 22 members three years ago, has now grown into a 235-member team. The number of centers has also increased from one to five. In this short amount of time, the company has transformed lives in Uttarakhand and continues to do so.

  3. Foradian Technologies
    Foradian Technologies focuses on the education sector with its open source enterprise Fedena, built by the company’s CEO Unni Krishnan. Fedena is a school management system which provides an efficient method to manage an institution. It can manage data such as inventory management, payroll of employees, student attendance, pre-admission online form, time table and so on. Fedena has two versions of its products- Fedena Basic and Fedena Pro. The former is open source while the latter gives add-ons and plug-ins for which the company charges an amount.

  4. Vizury Interactive Solutions
    Chetan Kulkarny founded Vizury Interactive Solutions, a CRM company operating digitally, in 2008. The company helps online businesses to manage their relationship and engage with the customers. Visitor Relationship management is the product developed by Vizury Interactive Solutions to deliver personalized ads. The product uses a data-driven approach to generate personalized ads, so as to convert visitor drop-offs in websites into customers.  The company hopes to expand its operations abroad and to roll out next generation products.

  5. Knowlarity Communications
    Knowlarity Communications was started in 2009 by Pallav Pandey and Ambarish Gupta with the aim to provide the small and medium size enterprises (SMEs) with innovative as well as inexpensive products based on cloud telephony. The company banks upon the changes in telephony over the years and intends to revolutionize how telephones are utilized in business.   The company targets a Rs. 30 crore turnover in next fiscal year.

The Product Conclave held by NASSCOM, is an annual event which product entrepreneurs look to as a forum to obtain actionable takeaways as well as learn from experts, practitioners and other peers about their go-to-market strategies.

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