According to a latest research by Google and AOL, videos will drive 50% of internet traffic in 2012. Today videos are far more effective tool to spread useful information to internet savvy people. Videos are likely to capture the attention of people as it has artistic and interactive audio and visual representation.
Nowadays, companies engaged in online marketing are largely investing in video creation and production as they have started realizing that videos are quite effective in branding and promotions. Investing in video production for online marketing is widely being proved as a good marketing strategy. This is because an average internet user tends to spend time in watching video rather than reading especially with the popularity of YouTube.
However, the major challenges for the companies that are investing in videos is the huge expense involved and the lack of expertise to create a compelling video that explains their business. In this aspect, outsourcing of video creation by the companies will be a smart move. Outsourcing of video creation will also enable the companies to relieve from the task of hiring and training personnel for creating video.
Advantages of outsourcing video creation
There are couples of advantages for the companies if they outsource their video creation and production activities:
- Availability of expertise: Most of the companies lack the expertise and knowledge to create an effective video that can be easily grasped by the potential customers. The firms can leverage the help of experts and professionals in the field if they outsource video production. The professional will create the right content for the companies to post in their websites.
- Reduced cost: Outsourcing will reduce the overall cost in producing and creating a video. The companies need only to hire a team of videographers and editors who are capable of converting their ideas into creative visuals. The companies will not require spending on other components of video production like high-end video cameras, editing softwares, hardware etc. All the companies need to have is an idea and the outsourcing professionals would do the rest of the tasks.
- Quality Videos: By outsourcing video creation, companies can ensure that they would be receiving high quality videos as they are handled by artistic and creative professionals with experience and expertise.
- Knowledge on optimizing the videos: Since these outsourcing professionals handle the work related to online marketing industry they have the knowledge to optimize the videos to increase the web traffic to the company’s website.
If a company have an online marketing budget, then it’s better to outsource the online video production to a reputed online video production company in order to initiate an effective marketing campaign.