CMO Axis among top Sales and Marketing Outsourcing firms

Chennai, 29th November, 2011: CMO Axis, the most reputed Sales and Marketing Process outsourcing company founded in 2008 in India has been ranked among the top global companies in the SMO segment. The ranking was released on the research publication by Datamonitor titled “2010 Leading Providers of Outsourced Sales and Marketing Services’.  

According to the report, there is a trend among global organizations to outsource the requirements of the company in marketing and sales functions to service providers with expertise in SMO. In the recent time more companies prefer SMO along with F&A and legal outsourcing as there is immense scope available in this particular segment.

The report was made after thorough research and detailed survey among various customers on their satisfaction level from the services offered by sales and marketing outsourcing service providers. Moreover, in the research, the activities by region, industry and service type were also thoroughly analyzed before preparing the report. The report also includes the findings from the annual survey and gives insights on the market trends in the Sales and Marketing outsourcing.

As far as CMO Axis is concerned, it is credited with having a platform to deliver the best SMO services. The Indian based company CMO Axis was established in the year 2008 by Vinod Harith and Promod Harith. It is the first sales and marketing process outsourcing firm in India.  The firm targets to provide support in different areas like integration of people, process and technology, and other functions related to sales and marketing. The service of the company extends to various areas from managing certain functions to managing the entire marketing functions of an enterprise.

The Black book of Outsourcing promoted by the Datamonitor Group is one among the most reputed bench marker for customer satisfaction as far as the outsourcing industry is concerned. Apart from CMO Axis, other Sales and Marketing service providers such as 3Forward, Marketstar, Harte-Hanks and HP were considered. There were also other SMO such as Genpact, IBM and Xerox.

Experts have the opinion that the demand for SMO service among global firms will increase over the next few years.

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