RuralShores to start 100 rural BPO units in India

December 12, 2011: RuralShores Business Process Outsourcing plans to start 100 rural BPO delivery centers which will add 10,000 seats to its capacity in the next three years. It is said that the new centers will be started in the Northeastern part of the country.

RuralShores has now launched 10 rural delivery centers across seven states such as Gujarat, Rajasthan, Karnataka, TN, Andhra Pradesh, Uttar Pradesh, and M P. Currently the outsourcing service provider employs 1000 employees across 10 delivery centers in various parts of the country.

According to Chief Executive Officer and co-founder of the company, Murali Vullanganti, the firm plans to come up with about 500 rural delivery centers in the next ten years, which will employ about one lakh employees.

He noted that the company has not started to generate profit, but they expect that profit will pour in within one year from now. Mr. Murali added that RuralShores has now widened its customer base to 24. The clients they serve belong to different industries such as BFSI, e-governance, telecom and retail.

The company has declared the launch of its entry into voice based support process at Chand centre, in Madhya Pradesh. This centre will serve a client from the telecom sector in India. It is announced that the employees in the centre will offer help desk support in Hindi to the customers of the client.

RuralShores has recently celebrated its third anniversary, and the celebrations were attended by M. Veerapa Moily, Central Corporate affairs minister, Kris Gopalakrishnan, and Deepak Parekh, Chairman, HDFC.

Sudhakar Ram, an investor at RuralShores, dismissed any fear that clients have about rural BPO’s. He said that the company has offered services to 24 clients in the last three years and there is room for fear as it has proven its capability. He added that the employees in such BPO’s are serious about their job as they do not have many opportunities as those in the urban areas have.

Mr. Sudhakar observed that rural BPO’s enjoys an advantage of knowledge retention which is as a result of low attrition rates, which is in the single digit range. The main reason for attrition is the relocation of women employees after their marriage. Rural BPO’s also have the advantage of low cost as the salary paid to employees is reasonable than what is paid to employees in the urban areas. There is savings in terms of transportation costs too.




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