November 22, 2011: IDC Health Insights has announced the release of its new IDC MarketScape report which will act as a guide for life science companies which evaluates the IT outsourcing service providers of sales and marketing services. The new report consists of assessment of 11 major IT outsourcing service providers that offers its services to the life science sales and marketing market.
The report, IDC MarketScape has identified the 11 most promising outsourcing service providers in Life science based on their service capabilities and domain knowledge. These top firms are (not in any specific order)
- NTT Data
- TAKE solutions
- TCS, and
- Mahindra Satyam
The report suggests that the sales and marketing IT spending is expected to be increased by 48 per cent of the life science companies. It says that IT services will register a significant increase with about 7 per cent growth. The demand for expert IT service providers is high among the life science companies. Life sciences companies plan to reduce cost and add IT focused value by partnering with expert service providers. This will help them to better their position in the life science industry.
The outsourcing vendors were evaluated based on two main categories with 24 criteria distributed among the two categories. In order to evaluate the IT outsourcing service providers which are relevant to the life sciences industry, IDC Health Insights has given special weight to criteria and sub criteria that are applicable in the case of life science industry.
Eric Newmark, program director, IDC health insights, the life science companies go for sales and marketing IT outsourcing in order to optimize the recurring sales activities, to automate recurring sales, and to improve effectiveness and efficiency of the sales team.
The improvements will be accomplished by making use of next generation Sales Force Automation and mobile platforms.
The report contains information on the direction of life science sales and marketing IT outsourcing market, the major vendors and the criteria that are to be taken into account while selecting IT outsourcing service providers.
The IDC MarketScape is developed with the intention of giving an over view of the various Information Technology service providers and their competitive position in the market. The IDC Health Insights provide accurate and timely information to the companies which will help them to take informed decisions.