Data analysis a core component in content marketing

Data analysis is the heart of content marketing and the driving force behind achieving returns on investment. Which avenues deliver the greatest returns on investment for a business, whether it includes media distribution channels or editorial calendars, is something a business ought to determine for itself. A recent evaluation on how worldwide corporations plan to […]

Big Data opportunity for outsourcing companies

There are a lot of discussions taking place around the word regarding Big Data. Even though, the term has gained popularity among the business people and social media analysts, still it remains a mystery to many of them. With Mckinsey reporting that there are more than 5 billion phone users, 235 terabytes of data collected […]