What is Lead Generation Outsourcing?

Lead generation is the process of generating consumer interest in your products, services or business with the aim to develop a sales pipeline. Any person who displays an interest in your business or your products or the services offered by you can be termed as a lead. The purpose of lead generation is to convert […]

Outsourced Lead Generation and Sales vs. In-House Lead Generation and Sales

Most companies and business owners are of the opinion that high quality leads is a vital factor for business development. The challenge is to identify the most efficient method to generate the leads. Often the debate is between two specific methods for lead generation: outsourced lead generation and in-house lead generation. Listed below are some […]

Why lead generation outsourcing demand is growing?

Generating leads is the basics objective for any marketing investment. Lead generation activities are carried in many different ways. They can be direct mail, email marketing, telemarketing, internet marketing etc.  Business across the world, irrespective of their geographies and the industries they are involved rely on the leads to drive their business. This is because […]