Indian Market Analytics industry to reach $1.2 billion by 2020: NASSCOM Study

The apex body of Indian IT/BPM industry, NASSCOM announced that scope for Marketing Analytics is all set to boom in the Indian BPM industry. According to the new research by NASSCOM in association with independent research firm, AbsoluteData Research and Analytics, the Market Analytics industry in India is expected to grow at a compounded annual […]

Types of Analytics Outsourcing

Marketing analytics Marketing analytics solutions involves regression based techniques to estimate sales based on pricing, promotion, media exposure, distribution, products, external factors such as weather, demographic situations, share market, economic conditions, PR Some of the solutions offered are: Sales Pipeline Reporting and Analysis Direct Marketing and Distribution Sales Performance Analysis Product promotion Strategies Media Analysis […]