Why marketers outsource traditional marketing first?

IBM’s Australian Business process outsourcing research 2012 reported that traditional outsourcing businesses are likely to grow from 9% to 21% over the next 12 to 24 months. The research was done by surveying 216 business entities. The respondents rated traditional outsourcing as most sought out outsourcing business than online marketing. The report indicated a mere 6% anticipated to outsource online marketing. Only 17% of the respondents […]